It has been observed that sites that are interesting will increase recognition on their own. This is because internet users who find various articles as well as content on your web page relevant to their topic of interest will share the links to their colleagues, family as well as friends. Thus such content rich small business website will generate traffic among a lot of internet users around a service, product or company.
This kind of advertisement is equivalent to the use of word-of-mouth. By sharing your web contents online, your sites organic search ranking will be boosted. This will result in higher placement in the search result which will help to boost traffic to your website thereby resulting to more sales for your business.
It is very essential to know the kind of content that is very effective, and where you are to place it on your webpage. Here are examples of the kind of content as well as where you are to incorporate it on your website:
Descriptive Webpages
The main function of your website might be ecommerce platform or a customer service forum and not just a marketing vehicle. Whatever your site’s major function is, there should be good content in each of your site’s pages. This is because content is the king and that is what makes site visitors keep visiting your webpage.
The best starting point is to write about the mission statement of your company, history as well as contact information on the “About” page. If the relevant content you want to share with the visitors is enough, it can be categorized into individual “About,” “History” and “Location” pages with links to your site’s landing page.
Generally, it is advisable to avoid repeating similar content across your site. When you have duplicate content, search engine will start crawling too much of your site which will not result to boosting of your site’s ranking in the search results. If you have duplicate content, it may result to search engine removing your site from results if it seems like you want to manipulate search algorithms. Your main objective is to have unique, useful as well as interesting contents on your webpage for your site visitors.
Articles
You can count yourself as an authority in your field only if you own a successful business. As an authority, use your insight to entertain and inform internet users with the aid of articles about your industry as well as product and services you offer. You have the choice to make, whether to pen these articles yourself or to commission a web copywriter.
Your content should be easy to read, free from grammatical errors, based on your original data and idea or sourced from other respected authorities on your topic.
You will aim at posting new, relevant content on a regular basis. Posting new articles ones every week is a reasonable goal. To showcase such articles, a blog function can be embedded so as to allow regular posting of new articles to your site.
Locations
With the aid of certain tactics, it is easy to earn a good placement in local search results on Bing and Google. If your business is conducted within particular geographic locations, references to those service areas should be added to your blog articles and descriptive webpages. For instance, if your business is conducted from a single location, a colorful description of your neighborhood should be included as well as photograph or video of your shop in the “location,” “About” or “Visit Us” page. If you have more than one location, it is advisable to build designated pages for each location with the aid of content and images.
Definitely, it will take time to develop audiences that will regularly shares links to your content. Don’t be discouraged; keep doing it, with time your search ranking will gradually improve as your traffic grows. However, there are numerous medium to increase the likelihood the content of your site will be found in online searches.
“The first step to developing traffic is being indexed.” Bing advises in its Webmaster Guidelines. The link discussed earlier in this article will help in boosting both Bing and Google index of your content by:
- Submitting your URL and sitemap to Bing
- Submitting your URL and sitemap to Google
Also, your site profile will be raised in both Goggle and Bing business communities if you are an active member (especially in local search results). You can as well make the local users be aware of your content by:
- Submitting your listing to Google My Business
- Submitting your listing to Bing Places for Business
With the aid of these content strategies, you will be able to engage both new and existing customers online. With the aid of regular practice, you will observe that communicating through web content is just like building face to face interactions with customers.
Academy in Action
With the aid of this quiz, you can test your knowledge on the key points of content optimization:
- The links to your content from social media or other website aids search rankings, True or False?
- List two different ways by which you might incorporate relevant content into your website.
- What is the major objective of website content?
- How can you build a local audience for your web content?
- Brainstorm three article topics that would be useful and engaging for your target market(s)?
Answer Key:
- True
- Descriptive webpages and articles
- Content should be original, useful and interesting for website visitors.
- Local audience can be built by including local information about your business locations in your descriptive webpages as well as listing your company on Google and Bing business platforms.
- Here you have to choose the best content for your business.