ATLANTA HEALTHCARE SEO COMPANY
The importance of SEO for healthcare providers In Atlanta, Georgia must not be underestimated. Optimizing your website can make a monumental difference in gaining exposure and generating new leads and sales. Every professional or organization hoping to thrive in the 21st century needs to invest in SEO, and healthcare providers in Atlanta, Georgia are no exception.
When residents of Atlanta want to find a healthcare provider the first place they turn to is the Internet. In fact, looking up healthcare-related information on search engines like Google, Yahoo, or Bing is one of the most frequent activities all Internet users engage in. So if you want to reach these prospective customers you definitely need to invest in search engine optimization.
This is the most effective way for any healthcare provider in Atlanta, Georgia to reach its target audience. Whether you are a hospital, a nonprofit healthcare organization, a local clinic, or a company that services the pharmaceutical industry if you have an online presence (i.e. professional website) you need to work on your SEO.
Ranktrust.io is your trusted SEO partner in Atlanta. With over two decades of experience in this field ranktrust.io is uniquely equipped to help all types of healthcare organizations and medical professionals reach their SEO goals.
Our comprehensive SEO strategy will help you maximize the return on your investment and reach new customers in Atlanta, Georgia. We know that simply getting people to visit your website is not enough; those new visitors need to turn into actual paying customers. The custom SEO campaign we create for healthcare providers produces measurable results. Your goal might be to increase the number of procedures, attract more patients, Increase sales or donations, or something else. Regardless of your goal, you need a well-thought-out SEO strategy and ranktrust.io employs seasoned professionals who can create it.
Some of the most important elements of healthcare SEO.
For a healthcare provider to perform well in Atlanta, Georgia they need to focus more on location-based content and long-tail keywords. Implementing these two practices will attract the attention of your prospective customers in the desired area.
Here’s a list of some of the most important strategies when it comes to healthcare SEO.
It is important to use appropriate medical keywords.
Our SEO professionals know how to choose the right keywords which are relevant to your industry. We start by focusing on the specific medical services you offer since your prospective clients will probably be looking up these exact terms the most. Keyword research is the backbone of any sound SEO strategy and nobody can do it better than our experienced ranking experts.
Adding multiple content pages.
The content pages on your healthcare website should be filled with high-quality informative content which contains all the relevant keywords. The visitors to your website are seeking the information that will make their lives and health better and providing this type of information (in the form of blog posts, videos, etc.) is the key to your success.
The importance of optimizing visual elements.
People in Atlanta, Georgia, like anywhere else in the world, love watching Informative videos (especially the ones about healthcare). Typically webpages that contain videos and other visual elements attract more organic traffic and visitors tend to stay longer. Once Google notices that people are spending more time on your healthcare website you will move up in SERP. Healthcare providers can create many types of interesting videos to show their prospective customers what they can do for them. You can do a virtual tour of your healthcare facility, record medical professionals talking about specific medical conditions, tell people about the newest pieces of medical equipment you acquired recently, etc.
Ranktrust.io professionals know that the titles, descriptions, and other text pertaining to the videos also needs to be optimized. In fact, this is an excellent opportunity to incorporate many of your keywords.
Make sure that your healthcare site is mobile-friendly.
People nowadays mostly use their smartphones to search for necessary medical information and residents of Atlanta, Georgia are no exception. So you need to make sure that your healthcare website doesn’t take long to load on smartphones otherwise this unpleasant experience will discourage people from ever visiting it again.
Off-site SEO.
Another factor that can drive Atlanta residents to your website is the so-called off-site SEO (by which we mean various links on different sites that lead people back to your website).
You can use various social media accounts to get the word out and spread the links. Many people also pay attention to social media reviews before booking an appointment with a healthcare provider so while social media is not a direct ranking factor it definitely shouldn’t be neglected.
However, backlinks can be a double-edged sword since spammy links can potentially hurt the ranking of your website. This is why you need to collaborate with experienced professionals at ranktrust.io.
Focusing on local SEO.
Outranking a nationally popular website such as Web MD might be a tall order for a local healthcare provider, however, there is no reason why you can’t rank high locally, i.e. when the search is performed in Atlanta, Georgia. In fact, finding a local service provider is exactly what your potential customers want, so that is what you should focus on.
And if you want your healthcare business to perform well in the local area you need to provide several key pieces of information (such as primary phone number, business description, hours of operation, address, etc.). The ranking professionals and ranktrust.io have all the necessary tools to help you climb to the top of the Google search results in Atlanta, Georgia. With over 20 years of experience, we can create a custom SEO strategy for your healthcare organization so that the residents of Atlanta can find you easily.
You need to keep in mind that unlike other more traditional marketing tools improving your SEO is a relatively long-term process. With a newer and more inexperienced company it would take several months to see the results of the campaign, however, thanks to our experienced professionals you will be able to observe your healthcare website’s rankings improve within the first 30 days.
FREE QUOTE & SEO REVIEW
Considering SEO services for your website? If you don’t have SEO or not happy with your current Atlanta SEO company, contact Ranktrust.io and learn more about our Atlanta SEO and digital marketing including:
- SEO Marketing
- PPC Management
- Display Branding
- Website Design