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In the previous year the National Association of Realtors conducted a survey and according to its results, millennials now constitute the biggest proportion of homebuyers in the United States of America. And considering that millennials always search for any required information online, investing in web presence is extremely important for all Atlanta-based real estate agencies.

All realtors working in Atlanta need to invest in search engine optimization to keep up with this generation of digital natives. Simply setting up a website, several social media accounts, and providing your contact information is nowhere near enough if you are a real estate agency. This is an extremely competitive field and you need to optimize your website to ensure that it gets to the top of the search results page.

Ranktrust.io is the leading SEO company operating in Atlanta, Georgia. So let’s have a look at how we can help you optimize your online presence so that you can help more Atlanta residents purchase, sell, or rent a home.

What is real estate SEO?

In simple terms, search engine optimization for real estate is the process of adjusting (optimizing) your online content so that your web pages become much easier to find on search engines like Google.

SEO is dramatically different from traditional advertising. Firstly, it is more cost-effective so even those real estate agents in Atlanta who operate on a tight budget can afford to optimize their websites. Secondly, the benefits of SEO are long-lasting; traditional adverts disappear as soon as you stop paying for them and optimized websites will continue attracting new clients for many months afterward. However, you do need to keep uploading fresh content to maintain your top position in SERP.

New and inexperienced SEO companies will take several months to deliver your first results; by comparison, seasoned professionals working at ranktrust.io can get the ball rolling in just one month.

Major benefits of SEO for real estate agencies in Atlanta, Georgia.

Online competition is becoming more and more fierce so you need an experienced professional in your corner to outrank your competitors. This is the reason why you can’t waste even a single minute, you need to start optimizing your website as soon as possible. Overall, this process will increase organic web traffic which will, of course, have a positive effect on your revenue.

Professionals working at ranktrust.io know how to pick the relevant keywords and create engaging content. This helps you target the right audience generate quality leads that will convert into paying customers. If Atlanta residents that visit your website are hesitant to contact you at first we will retarget them with new content and offers until they finally decide to do business with your real estate agency.

Despite the high-quality service we provide our prices are remarkably affordable so even if you are just starting out on your real estate journey in Atlanta you can still afford to hire us.

Boosting brand awareness.

Millennials (who as you remember constitute the biggest share of homebuyers) are all about brand identity. And they tend to trust real estate agencies with a strong web presence. If your webpages are buried in the seventh page of Google then this sends your prospective customers a signal that you have not really put much effort into working on your website; so how can they expect that you will put 100% into finding them a perfect home? Having your webpage appear at the top of SERP will dramatically improve the reputation of your real estate agency, which, of course, will have a great impact on the conversion rate.

Real estate SEO generates high-quality leads.

A well-designed SEO campaign fits in perfectly within your marketing funnel. Through optimization, ranktrust.io creates new points of entry for your prospective customers and guides visitors to conversion points on your site. In order to do this, we need to understand your audience’s wants and needs. For example, Atlanta residents who are looking to rent a property require a different approach from the ones who are looking to sell their house; and those who want to sell have different needs to those who are looking to buy. Analyzing the target audience helps us create a winning SEO strategy.

Ranktrust.io has been operating in this field for over two decades; we know how to create a unique SEO campaign that is perfectly suited for your Atlanta-based real estate business.

Real estate SEO ROI.

According to one study organic traffic increases by 300% as a result of SEO (which is more than traffic from social media). According to another survey, almost half of the marketers reported that return on investment from search engine optimization is the highest of all. This is excellent news for your Atlanta-based real estate business; you will be able to reach more prospective customers by spending less money.

And don’t be seduced by the instant returns the paid advertisement provides. Be patient and collaborate with ranktrust.io to optimize your web presence; in the end, you will see better returns that will last for a considerably longer period of time.

Real estate local SEO campaign.

It goes without saying that your real estate business should be listed in online directories (such as Google My Business) so that Atlanta residents are able to find you very quickly.

We will strive to localize the content uploaded on your website in every way possible. Since you are an Atlanta-based real estate agency you will only increase your revenue if your content reaches the residents of Atlanta. Optimization based on a specific location is a complicated process that not every SEO agency can manage successfully, but luckily for you, our seasoned professionals have years of experience in local SEO and can help your real estate agency reach prospective paying customers in your area.

FREE QUOTE & SEO REVIEW

Considering SEO services for your website? If you don’t have SEO or not happy with your current Atlanta SEO company, contact Ranktrust.io and learn more about our Atlanta SEO and digital marketing including:

  • SEO Marketing
  • PPC Management
  • Display Branding
  • Website Design


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